We Feed Raw announces executive appointments

Amy An has been named CEO and Betsy Fargo Mell chief marketing officer (CMO).

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We Feed Raw has appointed Amy An as CEO and Betsy Fargo Mell as chief marketing officer (CMO).

According to the company, their leadership marks a significant milestone for We Feed Raw as it continues to expand its reach and influence in the pet wellness market.

Both An and Mell bring extensive experience from previous roles at Sakara, where they played pivotal roles in driving growth and innovation.

"This appointment brings expertise from the health and wellness industries to highlight the benefits of raw feeding," the company told Petfood Industry in a statement. "This C-Suite transition will accelerate We Feed Raw's growth and brand into a leader for raw and alternative feeding."

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