Phillips Pet Food & Supplies and the Hagen Group announced an exclusive partnership at SuperZoo, enabling pet retailers to access Hagen’s brands exclusively through Phillips.
The company said the collaboration marks a significant step in bringing Hagen’s product lines to U.S. pet retailers. Initial shipments have already begun for three Hagen brands: the Catit line, Bionic Dog Toys, and Hari bird products. The remaining portfolio — including aquatic and reptile-focused brands Fluval, Exo-Terra, and Marina — is slated for rollout in December across Phillips’ East Coast and Midwest distribution facilities, with West Coast availability following in January 2025.
The partnership aims to combine Phillips’ distribution expertise with Hagen’s innovative product offerings, providing retailers and pet owners with a broader selection of high-quality pet care products. Hagen’s portfolio spans multiple categories, including cat, dog, bird, small animal, aquatics, and reptile care.
“We are excited to officially launch the Hagen portfolio to our retailers,” said Blaine Phillips, CEO of Phillips Pet Food & Supplies. “This collaboration is a great opportunity to enhance our offerings, helping our retail partners deliver the best products to their customers. Hagen’s innovative brands perfectly complement our distribution services, and we look forward to driving growth together.”
Rolf Hagen Jr., CEO of the Hagen Group, echoed this enthusiasm: “Our partnership with Phillips Pet is a significant step in expanding our presence in the U.S. market. Phillips Pet’s distribution capabilities are best-in-class, and together we will increase access to our high-quality brands, making them more widely available to consumers.”
This alliance is set to enhance visibility for Hagen’s products, known for their quality and innovation, while leveraging Phillips Pet’s extensive distribution network to better serve retailers and pet owners nationwide.
Adapted from a press release.
