Hagen Group has appointed Stephen Barth as senior vice president of sales, overseeing the company’s U.S. sales strategy across independent pet, specialty retail, mass, e-commerce and emerging channels.
“Stephen’s deep industry expertise, passion for innovation, and proven leadership across all retail channels make him the ideal person to help guide our next phase of growth,” said Rolf Hagen Jr., CEO at Hagen Group. “He will play a critical role in the organization as we expand our presence in the rapidly expanding consumables space.”
Barth brings more than 20 years of experience leading multi-channel sales organizations. He most recently served in senior roles at BARK, including vice president of global retail sales and vice president of U.S. retail sales. Prior to that, he spent over 15 years at Blue Buffalo, where he led pet specialty and food/drug/mass channels and contributed to the company’s growth leading up to its acquisition by General Mills.
“It’s exciting to join the Hagen Group during such an important and dynamic time for the company,” said Barth. “The team has established an impressive portfolio of trusted brands and solid partnerships throughout the pet industry. I'm eager to collaborate with our customers, partners, and internal teams to fuel growth, introduce innovative solutions, and support pet parents and their pets in living healthier, happier lives.”
