Pedigree offering to cover pet adoption fees

PEDIGREE offers to cover pet adoption fees.

Now through October 31, when a new pet parent adopts a dog and purchases two bags of PEDIGREE dog food (15 lbs. or more), the PEDIGREE brand will pay for the adoption fee (up to $200). Interested participants can submit their receipts and proof of adoption at


While many loyalty programs require months of purchasing to earn a small reward, this program provides immediate and genuine loyalty in the form of a furry best friend, while also supporting the brand’s ambition of ending pet homelessness. 


In the inaugural One True Loyalty Program last year, the PEDIGREE brand covered more than 600 adoption fees. See below for the story of a participating pet parent from last year’s program who welcomed her new four-legged best friend Sven, thanks to the One True Loyalty Program. 


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