The Upcycled Food Association announces that it is launching a series of high-profile commercials, created in partnership with the J.W. Couch Foundation and Tectonic Video, to accelerate the awareness of upcycled food and products.
“We know upcycled food and products are a critical part of the climate change solution, and we are working tirelessly each and every day to provide the support system necessary for existing and future upcycling businesses to thrive. This beautifully-crafted series of videos is just one of the many ways we are working to generate awareness for upcycled food and products so consumers can make informed decisions about which products to buy,” says UFA CEO & Co-founder Turner Wyatt.
These commercials can be found on UFA’s YouTube channel, as well as on the company’s various social media channels.
The Upcycled Food Association was launched in 2019, and since that time it has welcomed more than 220 members and 225 products have been Upcycled Certified. Sales of Upcycled Certified products grew by 1,046% in Q1 2022 over Q1 2021 in the natural products channel (SPINS data).
In a recent survey conducted by UFA, just 10% of consumers said they were aware of upcycled food and products, but nearly 50% said they were willing to purchase upcycled products and 70 percent of them said they would prefer to purchase upcycled products over conventional after learning about upcycled alternatives.
Upcycling perfectly edible food that would otherwise be destined for a landfill because it doesn’t meet grocery store specifications is an antidote to this billion dollar problem. Examples of upcycled foods include overripe bananas that can be turned into on-the-go snacks, imperfect or blemished fruits that can be made into a superfood jam, chips that can be made from the juice manufacturing process, and day-old pastries that can be used to make vodka. The possibilities are endless, and innovative businesses around the world are finding new ways to upcycle food products every day to help food reach its highest and best use.
Industry heavyweights and consumers alike are catching on to this growing solution that reduces food waste, which according to Project Drawdown, is the single greatest solution to fighting climate change.
According to the U.S. Department of Agriculture, Americans waste between 30 and 40 percent of the food supply, or more than 133 billion pounds annually.