Pet Food Press Releases: Page 14

Pet Food Marketing and Branding

Zesty Paws selects Pekingese as first chief taste officer

Zsa Zsa, a dog from Kentucky, will represent the pet supplement brand in upcoming campaigns.

Zsa Zsa will serve as Zesty Paw’s ambassador while sniffing, sampling and tail-wagging her way through the latest in product developments.

Brand Insights

Learn how AI and tech advances are powering the future of pet food

WATT Global Media

Discover how new tools and strategies streamline operations, improve safety, and transform marketing for pet food manufacturers.

Learn how AI and tech advances are powering the future of pet food

Royal Canin launches gently cooked fresh nutrition line for dogs

Royal Canin USA Inc.

Royal Canin introduces its first gently cooked dog food line with formulas tailored to specific life stages.

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Mars adopts global seafood traceability standard

Mars has partnered with the Global Dialogue on Seafood Traceability and technology provider Wholechain to implement end-to-end tracking across its seafood supply chains.

Wholechain will support Mars in improving visibility into key points within its seafood supply chain, from origin to finished product.

Groan, Aminola form partnership to expand plant-based ingredient supply

Groan takes financial stake in Aminola to strengthen sustainable ingredient sourcing and global market reach.

Groan’s investment in Aminola supports a joint effort to strengthen the plant-based food supply chain.

Hagen Group names senior vice president of sales

Stephen Barth will lead U.S. sales strategy across all retail and e-commerce channels.

The Farmer’s Dog funds veterinary nutrition residency

Program aims to expand clinical nutrition training and research in pet food industry

The Farmer's Dog sponsorship is designed to fully fund the training of a select resident in clinical nutrition, preparing them for board certification through the ACVIM (Nutrition).

Ultimate Pet Nutrition expands retail presence with Pet Supplies Plus launch

Ultimate Pet Nutrition

The veterinarian-founded brand debuts Nutra Complete freeze-dried dog food and Nutra Thrive supplement across 650 locations nationwide.

Farmina opens first U.S. pet food plant

Farmina Pet Foods

Italian manufacturer invests $115 million in Reidsville, North Carolina, facility to support North American growth.

Loris Rinaldi, CEO Farmina Pet Foods North America and Angelo Russo, CEO Farmina Pet Foods.

Carnivore Meat Company adds pet industry veteran to its leadership team

Carnivore Meat Company

Dan Horner will lead revenue growth and retail strategy for Carnivore Meat Company’s raw and freeze-dried pet food business.

Dan Horner has been named chief revenue officer for Carnivore Meat Company.

Market Trends and Reports

Report: New Zealand pet ownership holds steady despite barriers

Nearly two-thirds of Kiwi households continue to share their homes with companion animals, with cats maintaining their lead as the nation's most popular pet.

A new study shows New Zealand's relationship with its companion animals remains as strong as ever.

RAWZ promotes pet industry veteran to key North American sales role

Luis Raya will oversee strategic key account development in the U.S. and Canada for RAWZ Natural Pet Food.

Pet Food Marketing and Branding

Mars expands Better Cities for Pets program

New efforts with C40 Cities and Tripadvisor aim to create more pet-friendly, climate-resilient urban areas in cities including London, São Paulo, Los Angeles and Bangkok.

Together with C40 Cities, the BETTER CITIES FOR PETS program has the ambition to drive a global movement toward pet-friendly, climate-resilient cities designed for future generations.

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