Pet Advocacy Network names Sandy Moore CEO

Former Segrest Inc. president brings 30 years of pet industry experience to advocacy role.

Pet Advocacy Network
Sandy Moore will bring to Pet Advocacy Network over 30 years of experience as a leader in the pet and aquaculture industries.

The Pet Advocacy Network (PAN) has appointed Sandy Moore as CEO. Moore brings over 30 years of experience in the pet and aquaculture industries, with expertise in ethical animal trade practices and sustainability.

Moore previously served as president of Segrest Inc., one of the largest pet wholesalers globally, where she increased revenue by over 40% through innovation and acquisition. She also co-chaired PAN's Aquatic and Government Affairs Committees.

"The Pet Advocacy Network is proud to be the policy voice of responsible pet owners and pet businesses," said Chris Fleming, owner of Pinnacle Pet and chair of the PAN board. "Sandy's deep industry knowledge and strong government relations expertise will enable PAN to elevate our impact and strengthen our coalition. We are thrilled to welcome her to the team and know she will hit the ground running."

Moore serves on the boards of Project Piaba, Rising Tide Conservation, Ornamental Fish International, and the Florida Tropical Fish Farmers Association. She was named the State of Florida's 2024 Woman of the Year in Agriculture, received the 2018 Pet Age Woman of Influence award, and was inducted into the Florida Tropical Fish Farmers Association Hall of Fame in 2017.

"I'm deeply passionate about protecting people's ability to add pets to their families," said Moore. "At a time when the ethical pet care community is under attack, PAN's advocacy mission is more urgent than ever. I'm grateful for the opportunity to lead these important efforts, helping deliver more policy wins for our members, consumers, and the pets we all love."

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