U.S. pet supplement market surpasses $2.7B, driven by health and wellness trends

A new report, Pet Supplements in the US, noted the U.S. pet supplement market has experienced significant growth, with sales exceeding $2.7 billion.

The survey from Packaged Facts said products for dogs dominate the market, making up 77% of sales, followed by cat supplements at 21%. The growing focus on pet health and wellness, particularly for issues like mobility, skin and coat health, and anxiety, is fueling this rise, said the report. Increased concerns about pet obesity and aging pets have also boosted demand for health supplements. Packaged Facts survey results show that mobility/hip & joint supplements are the most frequently purchased supplement type.

Key market trends

Consumer trends: According to Packaged Facts, consumer trends driving the market show pet owners are treating pets more like family, driving a willingness to invest in their health. There's a growing overlap between human and pet supplement use, especially with continued interest in CBD products for pets, despite pending regulatory approval.

Retail and marketing trends: Online sales are outpacing traditional stores, with platforms like Amazon and Chewy leading the market. However, in-store purchases remain significant, particularly in pet specialty stores and farm supply shops.

Regulatory landscape: The regulation of pet supplements is managed by the FDA and AAFCO, with the National Animal Supplement Council (NASC) playing a key role in setting standards. Efforts to regulate CBD pet supplements continue, with safety studies and FDA approval still in progress.

Market outlook: Looking ahead, the market is expected to continue growing, with a shift toward specialized supplements for senior pets, veterinary formulations and products focused on overall health and wellness.

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Adapted from a press release.