Purina unveils Australian cat food factory expansion

The expansion may position Nestlé Purina as a key regional supplier, with both wet and dry pet food exported from Blayney to New Zealand, Thailand and Japan.

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Adapted from a press release:

Nestlé Purina PetCare unveiled a US$90 million upgrade to its Blayney, Australia facility, which will increase pet food production capacity. As well, the Purina team has expanded to meet increased pet food demand, with 20 new jobs now created on site. The facility creates cat foods such as Felix, Fancy Feast, Pro Plan and Purina One.

The expansion may position Nestlé Purina as a key regional supplier, with both wet and dry pet food exported from Blayney to New Zealand, Thailand and Japan.

The new facilities will also see a significant quantity of local ingredients used in production. More than 85% of raw materials used at the Nestlé Blayney factory will be sourced locally, including meats and grains.

The Nestlé factory in Blayney began operations in 1989 and manufactures brands such as Felix, Fancy Feast, Pro Plan, Supercoat and Purina One. Nestlé Blayney employs more than 300 people and supports more than 60 local businesses and contractors in western New South Wales.

Nestlé Blayney Factory Manager Charlene De Wit said the new facility is a testament to Nestlé’s commitment to local manufacturing and support for the central west Australian community.

“We are proud to produce quality Purina pet food for our much-loved furry friends across Australia and around the region, right here in Blayney,” De Wit said. “Our expanded facilities will allow us to scale up production of single-serve wet cat food by over 120% – as well as the dry cat and dog food we already produce.”

The opening brings Nestlé’s total investment in the factory to more than US$200 million over the past 10 years, as the business has increased production and developed new capabilities. The wet cat food facility, which opened in late 2014, was developed to create premium products.

“We have an incredibly dedicated and highly skilled team here at Blayney,” DeWit said. “By bringing leading technology to our factory and continuing to use high-quality ingredients in our product, we are even more confident that we will continue to enrich the lives of pets and the people who love them for years to come.”

More about Nestle Purina PetCare

According to Petfood Industry’s Top Pet Food Companies Current Data, Nestlé Purina reported strong organic growth in its pet care products in 2020, led by its premium brands Purina Pro Plan, Purina ONE and Felix. Long a leader in the U.S. market, Nestlé Purina also operates pet food factories in 19 countries. Nestlé Purina claims three headquarters globally: St. Louis, Missouri, USA, for its North American and Latin American operations; Lausanne, Switzerland, in Europe; and Sydney, Australia, covering Asia, Oceania and Africa. Its parent company, Nestlé's world headquarters, is in Vevey, Switzerland.

Annual Revenue 2020 - US$15,422,000,000

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