5 human food trends shaping the pet food market in 2023

Consumers are seeking value, affordable nutrition and full honesty from human food brands, which likely will affect demands of pet food brands, too.

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Pet Food Trends Value
Consumers are redefining what value means to them, especially when it comes to affordable food and nutrition. | sarayut_sy I Shutterstock.com

Human food trends have long had a strong influence on pet food, and that continues for 2023. Innova Market Insight’s annual top 10 trends list for human food and beverages includes several relevant to pet food:

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