Human food trends entering pet food market more quickly

Human and pet food markets are increasingly similar, said the researcher in this video from Petfood Forum 2016.

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Photo from Petfood Forum TV
Photo from Petfood Forum TV

The difference between the human and pet food markets is shrinking quickly, said David Sprinkle, publisher and research director at Packaged Facts, in a video from Petfood Forum 2016.

“Even the gap between when the trends hit the human and the pet market has really just receded,” said Sprinkle. “All the issues are there, including the biggest issue about your further processed versus your minimally processed foods.

To learn more about pet food trends and hear speakers such as Randi Zuckerberg and Temple Grandin, register for Petfood Forum.

Some of these trends that influence both human and pet food industries include local, organic and non-GMO ingredients, along with low-carb recipes. The popularity of gluten-free human diets helped to push grain-free pet foods into prominence, said Sprinkle.

“About the same percent of consumers buy organic [human] foods as pet foods, among pet owners,” said Sprinkle.

However, Sprinkle noted that some of the same obstacles hold these trends back in the human and pet food industries. Although people wish to purchase local or organic foods, they may live far from sources, and purchasing conventional foods may be more convenient or affordable.

Register to learn and network at Petfood Forum

To learn more about pet food trends and hear speakers such as Randi Zuckerberg and Temple Grandin, register for Petfood Industry’s 25th Anniversary edition of Petfood Forum, an exclusive event serving pet treat and pet food manufacturers. Petfood Forum will take place at the Kansas City Convention Center in Kansas City, Missouri, USA on April 3-5, 2017. Early Bird registration is available now through February 1, 2017 and provides attendees with the opportunity to save up to US$300.

“The value that our educational sessions bring to our attendees is really one-of-a-kind, as content and speakers are carefully selected in order to ensure that we are providing information that really matters for the success of their business,” said Debbie Phillips Donaldson, editor-in-chief of Petfood Industry. “Educational session topics are going to be tailored to a variety of different roles in the industry as Petfood Forum truly is an event that an entire team can benefit from by attending.”

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