Diamond Pet Foods, Kennelpak expand partnership

U.S.-based Diamond Pet Foods will supply its mid-range brand, Diamond Naturals dry dog and cat food, to the UK.

2 Lisa Selfie December 2020 Headshot
Kennelpak's announcement taps into the natural petfood market, introducing Diamond Naturals to the UK.
Kennelpak's announcement taps into the natural petfood market, introducing Diamond Naturals to the UK.
Diamond Pet Foods

Kennelpak has expanded its exclusive distributor partnership with grain-free and natural pet food producer Diamond Pet Foods.

U.S.-based Diamond Pet Foods will now supply its mid-range brand, Diamond Naturals dry dog and cat food, to the UK’s rapidly-growing natural pet food category. According to Kennelpak, the global natural pet food market expected to grow by 7.16% during 2024-2032. This new range, along with Taste of the Wild, will serve the premium and quality natural pet food market in the UK.

"Pet owners are increasingly more informed about the benefits of natural ingredients in their pet’s food and, by adding Diamond Naturals to our portfolio alongside Taste of the Wild, we will give more choice to health-conscious owners who are looking to feed a diet that more closely emulates their dog’s and cat’s natural eating habits," said Claire Bayliss, Kennelpak CEO.

The Diamond Naturals range is designed to offer  retailers and pet parents a high-quality, healthy and wholesome family pet food, offering exceptional ingredients at a mid-range price. The range includes options for dogs including all life stages, puppy, adult, senior and specialist diets as well as selections for kittens, fussy and indoor cats.

According to the company, the number one ingredient in Diamond Naturals is real meat or fish, with only cage-free chicken, pasture-raised lamb and beef and salmon. The protein from these real meat sources aligns with a pet’s natural diet and supports the muscles, organ function, immune system, healthy skin and shiny coat of dogs and cats. Every formula is packed with superfoods like chia seeds, quinoa and spinach along with fruits and vegetables like kale, blueberries and papaya, which helps pets fight disease, boost energy and maintain overall good health and well-being.

Kennelpak noted it already owns and distributes a wide range of brands appealing to all pet parents and this development adds a further option for the growing natural pet food category. The company said recent investment in an experienced sales team and support function has put it in a position to capitalize on these opportunities and further grow its distributor sales.

“Kennelpak is a trusted and longstanding partner to our business and has successfully distributed our Taste of the Wild brand to UK retailers since 2016," said Luis Miguel Gomez, Diamond's vice president of international sales for EMEA. "Kennelpak was therefore our first choice to work in partnership with to bring our Diamond Naturals brand to the UK market. Our mutual commitment to excellence is the pillar of our business relationship and we look forward to seeing the growth of our exciting concept in the UK."

According to Petfood Industry's Top Pet Food CompaniesDiamond Pet Foods manufactures three brands of food for dogs and cats. The family-owned and privately held company headquartered in Missouri, U.S., also manufactures in South Carolina, Arkansas and California, U.S. The company was listed in the #5 slot of the Top 10 pet food companies in 2023.

Based in Stapleford, Nottinghamshire, England, Kennelpak is a pet specialist wholesaler, brand owner and distributor.

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