Three Dog Brands acquires Kennelmaster Foods

Kennelmaster uses dehydration technology to create its Chip’s Naturals brand.

2 Lisa Selfie December 2020 Headshot
The Chip's Naturals production process involves dehydration mixed with quality ingredients.
The Chip's Naturals production process involves dehydration mixed with quality ingredients.
Three Dogs Brands

Three Dog Brands (TDB), a Topspin Consumer Partners portfolio company, has acquired Kennelmaster Foods, a manufacturer and marketer of savory pet treats. Kennelmaster sells its products under the Chip’s Naturals brand and uses dehydration technology to create differentiated, nutritious and high-protein products.

Kennelmaster was founded in 2008 and is currently operated by sisters Vicki Wagner and Joann Bennett. According to the company, the sisters have successfully grown the Chip’s Naturals brand with innovative, single-ingredient products that have a humanized element. Chip’s Naturals’ most popular product is Doggie Chicken Chips, whose thinness and crunchiness resemble human potato chips. The company has in-house manufacturing capabilities and produces its Doggie Chicken Chips at its facility in New Smyrna Beach, Florida, U.S.

“We’re excited to welcome Chip’s Naturals to Three Dog Brands,” said Kristi Ross, CEO of TDB. “Chip’s Naturals’ product offering allows TDB to expand beyond its portfolio of confectionery treats into the growing dehydrated treats segment and strengthens our position as the leader in humanized dog treats.”

Adapted from a press release.

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