Identity Pet Nutrition: Going beyond canned pet food

This small company has grown from canned dog and cat foods to human-grade, gently cooked options since its 2018 founding.

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Lindsay Beaton
February 7, 2024
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Co-founder, President and CEO Jeremy Petersen has built Identity Pet Nutrition (alongside his brother Trevar) to grow in the niche of wet and fresh pet food nutrition. (Also pictured is Chief Dog Officer Shih Tzu Zoey.)
Co-founder, President and CEO Jeremy Petersen has built Identity Pet Nutrition (alongside his brother Trevar) to grow in the niche of wet and fresh pet food nutrition. (Also pictured is Chief Dog Officer Shih Tzu Zoey.)
Courtesy Identity Pet Nutrition

Identity Pet Nutrition was founded in 2018, but that doesn’t mean the founders are new to the pet food industry. Brothers Jeremy and Trevar Petersen are the third generation in a line of pet food entrepreneurs, and that generational knowledge has influenced how they run the company: Hands-on, with small-batch, top-quality, natural products for pets.

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