April 11 marked the celebration of National Pet Day, a time to celebrate the pets in our lives. This special day had even more significance this year with the number of pet households increasing over the last 12 months, as people around the world rediscovered the companionship and joy that pets bring to our lives when we need support the most.
In honor of this National Pet Day, TikTok launched its first ever donation effect campaign by teaming up with Hill's Pet Nutrition to support shelter pets. TikTok users chose one of two new pet themed creative effects to use on the platform and each use of the effect triggered a $1 donation by Hill's, up to $75,000. The recipient of the donation was Greater Good Charities, a national nonprofit that works to improve the health and well-being of people, pets, and the planet.
"Hill's believes that every pet deserves the best care possible, which is why we support over 1,000 shelters around the world through our Food, Shelter & Love program and have helped more than 11 million pets find new homes since 2002," said Nicki Baty, Vice President and General Manager of Hill's U.S. "We were thrilled to partner with TikTok on their first donation effect campaign, knowing that the money raised will be channeled through Greater Good Charities to pets that need it most."
Launched on Thursday, April 8 and culminating on Sunday's National Pet Day, the TikTok/Hill's partnership quickly captured the interest of thousands of pet lovers across the country who used the creative effects to raise donations for Greater Good Charities pet related programs.
"Greater Good Charities was honored to partner with Hill's and TikTok to help so many pets in need through this campaign," said Noah Horton, Chief Marketing Officer for Greater Good Charities. "In addition to the generous donations, the awareness raised in support of adoption & foster and the good work of pet shelters and rescues nationally was truly important. What a fantastic way to celebrate National Pet Day!"
By Lindsay Beaton
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By Lindsay Beaton