Zuke's , a manufacturer of all-natural pet treats, announced its 2010 retailer support initiatives, many of which are currently in effect.

"We want to support this trend by providing our retail partners with the tools and incentives they need to increase the sell-through of these products in natural and general grocery," said Patrick Meiering, founder of Zuke's.

Support initiatives include in-store sampling programs, store locators on the Zuke's website to push retailer sales and tradeshow specials to support new and existing products.