A Pup Above, one of the fastest growing gently cooked foods in the market, continues to make its mark throughout the U.S. To meet its rapidly growing demand, A Pup Above has taken on a new partnership with Middle West Distributors, which is set to begin on November 15, 2021.
“A Pup Above is excited to begin this new chapter with Middle West Distributors, a family owned and operated company that shares many of the same values as A Pup Above when it comes to the health of dogs through great nutrition. We look forward to continuing our expansion into this region so that A Pup Above is readily available to pet parents across the Midwest ,” says A Pup Above co-founder and president Javier Marriott.
In 2021, A Pup Above has expanded to over 700 new pet stores across the country, including major chains Hollywood Feed, Healthy Spot, Mud Bay, Pet Supplies Plus, Pet People, and Tomlinson’s, among others. By the end of the year, A Pup Above expects to be in 1,000 stores.
“We are proud to partner exclusively with the neighborhood pet channel to grow the gently cooked category. We have several programs to support our brand’s growth in pet stores. These include a sampling program and education program to make it as easy as possible for customers and store employees to try and learn about the product,” says Javier.
Still in its infancy, cell-cultured meat is being looked at for its possibilities, but environmental challenges exist, as well.
By David Sprinkle
While forecasts can have short shelf lives, being overtaken by unforeseen events, there’s no question that the U.S. economy and American houseeholds have been buffeted by COVID-19 shutdowns and illnesses, patches of job insecurity despite low unemployment rates and record price inflation only partially offset by wage increases.