As Canadian pet owners prepare to celebrate National Love Your Pet Day on February 20, indications are the celebration will be even bigger this year. According to a recent national survey, conducted by Narrative Research on behalf of Pet Valu, one third of Canadian pet owners have welcomed a new pet into their home since the start of the pandemic, representing an estimated three million pets. The survey also revealed that more than a third (35%) of pet owners welcome their pets to sleep in their beds. Perhaps one of the most interesting findings was how much pet ownership and pet choices differ across Canada.
"Every day our animal care experts help devoted pet lovers support their pets through various life stages, celebrating special days like National Love Your Pet Day alongside them," says Tanbir Grover, chief marketing and digital officer of Pet Valu. "We commissioned a national study to understand the pandemic's effect on pet adoption so we can continue to provide the products and expertise pet owners need. We were intrigued by some of the results, particularly the regional differences."
The comprehensive online survey of 2,000 Canadians, conducted in November 2021, revealed:
"Having heard so many anecdotal stories about pet adoption during the pandemic, we were curious to validate if pet ownership was in fact growing and were fascinated to see how such a large proportion of Canadians opened their homes to pets. It's really interesting to see how things vary across the country as well," says Margaret Chapman, COO & partner at Narrative Research.
Dogs and cats continue to be the most popular pet choice across Canada; however, the regional differences continue.
About the survey
The survey was conducted online November 15-17, 2021, with 2,000 Canadians 18 years of age or older from the Logit Group's Canadian Omnibus. Results were analyzed by Narrative Research. Data was weighted based on the 2016 Census, by gender, age, and region to reflect these population characteristics in each province.
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