Percuro Pet Food celebrated the appointment of internationally recognized veterinary surgeon, Dr Scott Miller as its company brand ambassador. Born in Australia, Dr Miller graduated from Queensland University Veterinary School in 1997. Since then, the veterinary surgeon with over 23 years clinical experience has become a global household name with regular features on national and international television channels including BBC, Sky, Channel 4 and Channel 5.
A veterinary resident of the ITV daytime program, ‘This Morning’, Dr Miller currently gives expert veterinary advice and tips to viewers during his regular appearances on the popular daytime chat show which attracts over one million viewers per show. Scott Miller’s own TV series, ‘Vet on the Hill’, also reached critical acclaim and was watched by viewers in 30 countries whilst being dubbed in seven different languages. An eminent newspaper columnist, he has also published a book titled Puppy Parenting, a helpful guide to pet parents during the first six months of a puppy’s life. The innovative company identified conservationist Dr Miller as the perfect celebrity veterinary spokesperson to represent the company. Percuro’s CEO, Brett Vye commented, “We are honoured and delighted to welcome Dr Scott Miller on board the Percuro team as the first ever celebrity veterinary surgeon to validate a planet friendly insect-based pet food range."
Studies show that farmed based pet food brand insect production has great potential to lower the carbon footprint by significantly reducing greenhouse gas emissions when compared to traditional livestock farming by requiring less land and water in the manufacturing process. With a shared vision for a more sustainable future combined with his depth of knowledge and vast experience in animal health and optimal nutrition, Scott will be instrumental in directing Percuro’s initiatives to raise further awareness of the amazing benefits to not only our pets but crucially also to our earth’s natural resources by feeding dogs with Percuro’s insect protein pet food as a healthy and environmentally friendly alternative to conventional dog food.
By Lindsay Beaton
Whether you’re looking to enter the pet food world or have recently crossed the bridge from human CPG to pet food, here are some things to consider as you grow your business.
By Lindsay Beaton
As pet owners continue to ask more of pet food packaging, the sustainability movement rises to the top of challenges being addressed.