BARK, a leading global omnichannel brand for dogs and their people with a mission to Make All Dogs Happy, announces a new long-term partnership with Greater Good Charities, a national nonprofit working to amplify the good in the world. BARK will donate an initial $10 million in BARK products to enhance and expand initiatives by Greater Good Charities’ partner shelters and rescues to drive adoptions. This partnership represents BARK’s largest single community commitment to date and follows a decade of BARK support for various shelters and other dog-centered causes.
BARK will support Greater Good Charities and its partners through the donation of various BARK products across its Play, Food, Home and Health categories. To kick off the partnership, Greater Good Charities is working with partner shelters to utilize thousands of BARK’s memory foam dog beds to help shelters enhance adoption drives and create dog adoption starter kits when individuals and families adopt new dogs. In addition, the organization is offering BARK dog beds to pet-friendly domestic violence and homeless shelters to help families in crisis create a safe haven for their pup.
“Many of our pet shelter partners have reported that adoptions have continued to decline since 2021, while many crisis organizations have reported that homelessness and domestic abuse are on the rise,” said Liz Baker, CEO for Greater Good Charities. “BARK’s donations and long-term support will help countless shelter dogs find forever homes and also help preserve the human-animal bond when families and their pets are in crisis.”
“BARK’s mission is to make all dogs happy, and we’re committed to helping dogs flourish where they’re most loved: at home,” said Matt Meeker, co-founder and CEO, BARK. “We’re proud to team with Greater Good Charities on an impactful effort to increase adoptions and to help shelters feel a little more like home for dogs and families in crisis.”
BARK’s partnership with Greater Good Charities is an expansion of the company’s ongoing work in giving back to dogs and their people. Since 2017, working with an internal network of over 1,000 partners in dogs and animal welfare across the U.S., Canada and Puerto Rico, BARK has donated around $1 million annually in goods, services and direct funding in order to help dogs stay in homes. BARK also makes a point to open its spaces in the places where the company has a presence, from lending office space to nonprofits, to employees volunteering and fostering animals in need, to creating large donation events.
To learn more about how Greater Good Charities is amplifying the good in the world, visit greatergood.org. For more information on BARK and to learn how BARK is making life with dogs more magical, visit bark.co.
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