Headquartered in Warwickshire, Percuro is the first low carbon paw-print, planet friendly pet food using a combination of ethically farmed insect larvae and natural healing ingredients, specially formulated for the health of a pet's body and mind during all life stages.
The partnership between the innovative companies was welcomed by Percuro's CEO, Brett Vye who said, "This alliance is an important milestone for Percuro in our journey to becoming a global leader in honest, sustainable pet food. We are delighted to join forces with Petsure and believe that both companies share the same core values for the mutual benefit of pets. It's time for change in the provisions for pets. As much-loved family members, irrespective of age or condition, cats and dogs should receive the same level of care and nutrition for the sake of their good health and wellbeing. With the recent launch of our 'Snappies' insect protein dog treats to complement the successful range of complete adult and puppy dog food, Percuro will continue to work every day to help save our planet and enhance pet's lives."
Petsure, which launched in July 2021, is on a mission to make pet insurance more inclusive for cats and dogs regardless of their pre-existing medical conditions or age. It is committed to fair pricing and have no exclusion periods if you switch cover from an existing insurer with like for like cover.
Most other providers have restrictions for older pets, often if your dog is over the age of 8 or 10 for cats. This means customers may feel trapped in staying with their current insurer.
Petsure is putting an end to hidden costs and compulsory excesses. Customers can tailor their pet's policy to suit their needs, including add ons like dental illness cover. Petsure has one of the highest vet fee cover levels in the market. Choose between £1,000 and £15,000, even if your pet has pre-existing conditions.
By Lindsay Beaton
Packaging continues to be a primary way for pet food companies to speak to their customers.
By Lindsay Beaton
Pet treat trends are largely following pet food trends as pet parents look to bond with their animals.