Adapted from a press release:
Whitebridge Pet Brands, United States-based maker of Tiki Pets cat and dog food, complements, toppers and treats, and Agras Pet Foods, an Italy-based pet nutrition company and maker of Schesir brand pet food and complements for cats and dogs, have announced the completion of their pet food industry merger. Both companies are now fully owned by NXMH, a Belgium-based investment firm. The new company will do business as Whitebridge Pet Brands, current CEO of Whitebridge Pet Brands, will become the CEO of the combined business.
“Our goal has always been to build a global natural health nutrition company. Together, Whitebridge and Agras make a major leap toward that goal with sales in more than fifty countries and four plants that service a larger geographic footprint," said Whitebridge Pet Brands CEO Oliver Amice. "More importantly, Agras and Whitebridge are compatible, with talented teams, a shared nutritional belief of natural and minimally processed pet food and a portfolio of strong, purposeful brands delivering on the promise of health and happiness for dogs and cats."
Whitebridge Pet Brands will continue to operate from both offices, St. Louis, Missouri, USA and Genoa, Italy and expects no disruption to customers of either company during the integration.
According to Petfood Industry’s Top Pet Food Companies Current Data, Whitebridge Pet Brands was founded in January 2015 with the merger of Cloud Star and Petropics, the maker of Tiki Pet. The company offers a range of "minimally processed, natural and wholesome dog and cat foods, treats and complements." Its portfolio includes Tiki Pets, Dogswell, Pet Botanics, Crazy Dog and Cloud Star, sold exclusively in pet specialty stores; and widely distributed brands, Petite Cuisine, Happy Hips and Buddy Biscuits. In 2021, Belgium-based family-owned investment firm NXMH acquired Whitebridge Pet Brands, maker of natural and minimally processed pet foods, complements, treats and supplements.
Agras Pet Foods distributes its products in more than 40 countries worldwide. Its main brand is Schesir. Schesir wet food is made with tuna or chicken, using human-grade ingredients. It includes no colorings or preservatives; it is steam cooked and hand processed.
Tim Wall covers the dog, cat and other pet food industries as a senior reporter for WATT Global Media. His work has appeared in Scientific American, Live Science, Discovery News, Honduras Weekly, Global Journalist and other outlets. He holds an M.A. in journalism and an M.S. in natural resources, both from the University of Missouri - Columbia, along with a bachelor's degree in biology.
Wall served in the Peace Corps in Honduras from 2005 to 2007, where he coordinated with the town government of Moroceli to organize a municipal trash collection system, taught environmental science, translated for medical brigades and facilitated sustainable agriculture, along with other projects.
Contact Wall via https://www.wattglobalmedia.com/contact-us/
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