At Interzoo 2022, the world’s leading trade fair for the pet industry, exhibitors and trade visitors alike drew an extremely positive conclusion: “We are already planning to come to the next Interzoo”, said more than 90 percent of survey respondents. Despite challenging conditions, Interzoo organizer WZF (Wirtschaftsgemeinschaft Zoologischer Fachbetriebe GmbH) successfully held the world’s biggest pet industry trade fair in Nuremberg in May 2022. 27,861 trade visitors from 129 countries came to learn about the latest pet food and pet care products, pet accessories and pet services. The 1,328 exhibitors came from 59 countries.
“It was plain to see that the international pet industry made the most of the long-awaited industry platform Interzoo to present its latest products and services to the trade community and establish new sales partnerships. The positive atmosphere and the still extremely high percentage of international visitors (72.5 percent) confirmed Interzoo’s status as the world’s leading trade fair”, said Norbert Holthenrich, president of Interzoo’s honorary sponsor, the German Pet Trade & Industry Association.
Gordon Bonnet, managing director of Interzoo organizer WZF (Wirtschaftsgemeinschaft Zoologischer Fachbetriebe GmbH), was also pleased with the results: “Our expectations were far exceeded, as were those of the exhibitors and visitors. Some countries were unable to attend due to the coronavirus pandemic or the war in Ukraine. In our mind, the fact that so many industry players made a firm commitment to attend is a strong vote of confidence in Interzoo and its organizer WZF," Bonnet said.
Exhibitors are extremely pleased
The results of the survey of exhibitors confirm this vote of confidence. For nine out of ten exhibitors, Interzoo is important or extremely important for their overall marketing and sales activities. 95 percent were satisfied or very satisfied with the overall success of the event (2018: 88 percent). More than 94 percent of exhibitors achieved their specific trade fair objectives (2018: 87 percent).
In addition, 96 percent of exhibitors were pleased with the quality of trade visitors at their stands. And 97 percent of exhibitors reached the most important target groups for their products or services. 96 percent made completely new business contacts, and nine out of ten exhibitors believe that the trade fair will result in new business.
