Coming off the heels of a successful showing at this year’s SuperZoo show, popular bone broth for dogs, Brutus Bone Broth, is continuing its coast to coast retail expansion. Joining the already impressive roster of retailers that have brought Brutus Broth to households across the country are major grocery chains H-E-B in Texas, Bristol Farms and Gelsons in California and dozens of independent and boutique pet stores nationwide.
Brutus Broth has become a market leader in the bone broth category with a growing consumer demand for healthier choices in the pet segment. This year has been one of incredible growth for Brutus Broth, now available in over 5,000 US stores, including Target, Petco, Chewy.com and more. In addition to expanding the brand’s retail footprint, sister founders Sue Delegan and Kim Hehir, launched two new products in their line--allergen friendly Pork Brutus Bone Broth and plant based, vegan “Un” Bone Broth for Dogs.
The newest additions to the product line address a number of health concerns that pet owners face today. “Our pork bone broth is a great alternative for those dogs that suffer poultry allergies. Pork is highly digestible and is tolerated by most dog’s that have food sensitivities or allergies,” Delegan explains. “Additionally, our new vegan “un”bone broth really appeals to the environmentally conscious consumer that is looking for sustainably sourced proteins. We also fortify it with Omegas 3, 6 and 9 for skin and coat health.We like to say it is a super charged veggie broth.”
“It’s been an amazing year for Brutus Broth. Our customers are loving the new products and with the addition of these retail partners, we’ll be able to offer more customers the amazing health benefits our bone broth has to offer,” says Hehir. “We pride ourselves on listening to our customers and partnering with retailers that are rooted in their communities and dedicated to giving back,” adds Hehir. “With these new partners, we’ll be able to help even more deserving dogs living happy, healthy lives.”
For more information and to find out what other retailers carry the Brutus Broth product line, visit BrutusBroth.com.
By Lindsay Beaton
Pet food safety is top-of-mind all along the production line, and everything from the ingredients to the equipment must offer solutions.
By Debbie Phillips-Donaldson
Many hours, efforts, dollars and brainpower go into pet food companies’ and regulatory bodies’ efforts to ensure that products on the market are safe and healthy for pets.