How M&A is shaping the pet food market in 2023

The year so far includes less typical pet food deals such as divestitures of brands and pet food divisions, plus a true merger between two similar companies.

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So far, 2023 has brought different types of changes in ownership of pet food brands and companies. | istocksdaily | iStock.com

As with most years, 2023 is seeing its fair share of pet food mergers & acquisitions (M&A), but deals to date have also included several significant divestitures. Arguably the most noteworthy has been J.M. Smucker’s announcement that it’s selling most of its pet food and treat brands, including iconic names like 9Lives, Kibbles n’ Bits and Gravy Train. The company is keeping only two high-performing brands, Milk-Bone and Meow Mix, plus its private label pet food business.

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