According to Pedigree's John Anton, director of marketing, "More dogs are going to end up in shelters because of home foreclosures â€¦ Every time we run this campaign, we see increased sales."
According to a story in the Wall Street Journal , the brand's campaign also will be featured in this year's Super Bowl, Feb. 1.
By Greg Aldrich, Ph.D.
The options for plant-based proteins in pet food are expanding all the time.
By Debbie Phillips-Donaldson
Despite the pandemic and economic turmoil, pet food saw healthy sales increases in 2020, as did market leaders.