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Pet Food News
on January 8, 2009

Pedigree serves up adoption campaign

The Pedigree petfood brand, owned by Mars, recently launched an advertising campaign featuring the Pedigree Adoption Drive.

The  Pedigree  petfood brand, owned by Mars, recently launched an advertising campaign featuring the  Pedigree Adoption Drive .

According to Pedigree's John Anton, director of marketing, "More dogs are going to end up in shelters because of home foreclosures … Every time we run this campaign, we see increased sales."

According to a story in the  Wall Street Journal , the brand's campaign also will be featured in this year's Super Bowl, Feb. 1.

0901PETpedigree

Pedigree's advertising campaign featuring the  Pedigree Adoption Drive .

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