According to Pedigree's John Anton, director of marketing, "More dogs are going to end up in shelters because of home foreclosures â€¦ Every time we run this campaign, we see increased sales."
According to a story in the Wall Street Journal , the brand's campaign also will be featured in this year's Super Bowl, Feb. 1.
By Leah Wilkinson
A new year brings new opportunities and excitement, and 2023 is bound to be the same, with several chances for advancing policy issues of importance to the U.S. animal food industry.
By Lindsay Beaton