According to Pedigree's John Anton, director of marketing, "More dogs are going to end up in shelters because of home foreclosures â€¦ Every time we run this campaign, we see increased sales."
According to a story in the Wall Street Journal , the brand's campaign also will be featured in this year's Super Bowl, Feb. 1.
By Lindsay Beaton
As work continues on creating a new nutrition label that focuses on simplifying information for consumers, challenges remain.
By Tang Yu