The  Pedigree  petfood brand, owned by Mars, recently launched an advertising campaign featuring the  Pedigree Adoption Drive .

According to Pedigree's John Anton, director of marketing, "More dogs are going to end up in shelters because of home foreclosures … Every time we run this campaign, we see increased sales."

According to a story in the  Wall Street Journal , the brand's campaign also will be featured in this year's Super Bowl, Feb. 1.

Pedigree's advertising campaign featuring the  Pedigree Adoption Drive .