Proctor & Gamble Pet Care's Eukanuba brand was recognized with “Superbrand” status in the three markets of Croatia, Hungary and South Africa.
The award honors a market’s strongest brands for exceptional achievements, excellence in branding and outstanding credibility.
“The 'Superbrand' status will help us to create an even more discerning brand identity in the three markets,” said Richard Pistori, P&G Pet Care commercial director for central and eastern Europe, the Middle East and Africa.
2 top trends for 2021 according to the pet food industry
New shelter data casts doubt on whether the pet population and pet ownership are truly growing.
Shelter pet adoption numbers down in 2020, but high rate
While the pandemic caused unprecedented suffering worldwide in 2020, the disruptions to dogs, cats and other pets adoption numbers may normalize in 2021.