Proctor & Gamble Pet Care's Eukanuba brand was recognized with “Superbrand” status in the three markets of Croatia, Hungary and South Africa.

The award honors a market’s strongest brands for exceptional achievements, excellence in branding and outstanding credibility.

“The 'Superbrand' status will help us to create an even more discerning brand identity in the three markets,” said Richard Pistori, P&G Pet Care commercial director for central and eastern Europe, the Middle East and Africa.