Natura Pet Products has teamed up with Best Friends Animal Society by donating its petfood to help feed needy pets.

Best Friends Animal Society is a non-profit, animal welfare organization located in Kanab, Utah USA, which operates the nation's largest sanctuary for homeless pets. The Innova brand petfood donated to the shelter will go toward feeding these animals.

“We are proud to have been able to share more than 40,000 pounds of our healthful Innova dog and cat food cans with Best Friends Animal Society. This exceptional animal welfare organization has shown unsurpassed dedication to the care of thousands of animals, and its mission provides an extension of Natura’s philosophy for animal health and well-being,” said Don Scott, president of Natura.