Heartland Pet Care LLC launched a new petfood supplement called Pro Active Balance, which will be available through pet specialty retailers beginning in October.

The supplement comes in the form of a granular substance that can be added to petfood. Pro Active Balance is available for both canine and equine care. A 30-day supply of sachets is available for standard and large breed dogs at a suggested retail price of US$6.99 to US$7.99. A 60-day supply for standard breed dogs and a 110-day supply for large breed dogs is also available. A 30-day supply of the equine formula is available at a suggested retail price of US$21.99 to US$24.99.