Marie Moody, president and founder of Stella & Chewy’s, appeared on the cover of Inc. magazine's October issue in an article discussing why she founded her petfood company.

The cover article, entitled “How to Launch Your Dream Company,” recounts the careers of five entrepreneurs from different industries who built successful enterprises based on what they love to do. In the article, Moody explains that she had no intention of launching a natural petfood line in 1998 when she was was nursing Chewy, a seriously sick dog she rescued from an animal shelter, back to health. Upon a veterinarian’s advice, she put the dog on a natural, raw diet to help him recover. With the help of veterinarian nutritionists, Moody then created her line of petfood and treats, and opened her production plant in 2007 in Muskego, Wis., USA.

“Chewy’s dramatic recovery inspired me to learn more about the benefits of less processed, natural petfoods,” Moody said in the article.