Check out Robert Wheatley’s presentation on marketing with emotional significance. "Marketing with Emotional Firepower: How to Build Brand Preference and Sales" was originally presented at Petfood Forum 2010.
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By Leah Wilkinson
A new year brings new opportunities and excitement, and 2023 is bound to be the same, with several chances for advancing policy issues of importance to the U.S. animal food industry.
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By Lindsay Beaton
Industry experts predict the need for flexibility in the face of another uncertain year.