Online exclusive: Marketing with emotional significance

Check out Robert Wheatley’s presentation on marketing with emotional significance. Marketing Pet Brands with Emotional Firepower: How to Build Brand Preference and Sales was originally presented at Petfood Forum 2010.

Robert Wheatley

February 14, 2014

The goal is to fight rampant â€œsamenessâ€ among competing brands by pushing the envelope on brand uniqueness.

Check out Robert Wheatley’s presentation on marketing with emotional significance. "Marketing with Emotional Firepower: How to Build Brand Preference and Sales" was originally presented at Petfood Forum 2010.

Wow Cat New Cat Food Flavors

Wow of Austria, now part of Vafo, expands premium cat food line

Poll: How are pet food pros adapting to rising cat ownership?

Market Trends and Reports

General Mills pet foods up 4% to US$2.5 billion in FY25

General Mills executives stated that the segment improved its competitiveness, including growing market share in dog food, which represented 60% of its U.S. retail sales.

Chat Gpt Image Jun 27, 2025, 07 46 06 Am

Brand Insights

Pet Food Manufacturer Thinks Outside the Box with EDL’s Double Tight Wrap Machine

EDL, as Massman Company

EDL Double Tight Wrap shrink wrapping machines use two perpendicular bands of LDPE film to tightly unitize and totally enclose a product or collation.

Pet Food Manufacturer Thinks Outside the Box with EDL’s Double Tight Wrap Machine

Adventures in Pet Food

Big pet food players get fresh to pursue ongoing growth

Just a week apart, Royal Canin and General Mills both announced new lines of fresh pet food, entering a high-growth category. Will others soon follow?

Andrea Gantz Fresh Pet Food Aisle

Market Trends and Reports

Report: 4 key trends shaping the pet food industry

In its 2025 Dog and Cat Report, APPA noted a growth in cat ownership, premium nutrition and functional pet foods.

According to APPA's latest report, Gen Z and Millennial men are adopting cats at unprecedented rates, dismantling outdated stereotypes and ushering in the era of the 'Cat Dad.'

Adventures in Pet Food

Pet food weathers the geopolitical and economic storm

Tariffs, trade wars, actual wars, oh my! Pet food, like most markets, is facing significant challenges resulting from geopolitics and macro-economics.

Pet Food Storm Umkreisel App

Treats, cat food are most profitable in European pet food market

Although both dog and cat treats had higher price-to-volume ratios than foods, pets cannot live on treats alone.

Cubist Image Of A Cat Made Up Of Various Graphs And Charts

European pet food market at EUR29.3 Bn in 2023; Russia out

From Albania to the United Kingdom, more than 400 pet food companies produced that food in at least 500 facilities.

Chat Gpt Image Jun 18, 2025, 08 44 51 Am

Pet Food Market

Pet food prices hold steady while overall 'petflation' hits two-year high in May

Pet food costs remain stable with slight deflation in May 2025, even as veterinary and pet services drive overall pet industry inflation to 2.2% year-over-year.

Dog In Flower Field Salofoto Pixabay com

Market Trends and Reports

Report: New Zealand pet ownership holds steady despite barriers

Nearly two-thirds of Kiwi households continue to share their homes with companion animals, with cats maintaining their lead as the nation's most popular pet.

A new study shows New Zealand's relationship with its companion animals remains as strong as ever.

Market Trends and Reports

Sales and profits drop for J.M. Smucker’s pet food in FY25

Dog snacks made up 54% of the FY25 sales. Cat food and snacks made up 44%.

Dall·e 2024 05 23 16 01 20 An Origami Cat Made From Dollar Bills, Sitting In A Tree The Tree Should Have Detailed Branches And Leaves, And The Origami Cat Should Be Clearly Vis

Pet food shopper psychographics: A generational perspective

Everyone is concerned about rising prices, but how loyal are the various generations to current pet food trends?

Pet Owner Generations

Market Trends and Reports

Private label making gains in pet food

As consumers finally hit their breaking points with costs of goods, private label is gaining ground in the CPG space — including the pet food segment.

Dog High Five With Human

Something to Chew on

Weighing effects of tariffs on pet food consumers, makers

Trade War Pet Food Spending

Page 1 of 330