The goal is to fight rampant “sameness†among competing brands by pushing the envelope on brand uniqueness.
on February 14, 2014
Online exclusive: Marketing with emotional significance
Want to learn more about marketing petfoods and treats in our adaptive and forward-thinking market?
Check out Robert Wheatley’s presentation on marketing with emotional significance. "Marketing with Emotional Firepower: How to Build Brand Preference and Sales" was originally presented at Petfood Forum 2010.
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