Natural Balance Pet Foods selected five winning dogs to ride on the "World's Heaviest Float" in the New Year's Day Rose Bowl parade.
More than 100 dogs auditioned for the chance to participate in two activities on the float: dock diving and skimboarding. Three dogs were chosen for the dock diving portion of the float, including a black Lab named Sammi Jane, an Australian Shepherd named Juice and the oldest dog in the competition, a mixed breed named Bubbles. The two dogs chosen to skimboard on the float were a Bulldog named Sir Hollywood and a Jack Russell Terrier named Porter.
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As work continues on creating a new nutrition label that focuses on simplifying information for consumers, challenges remain.
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