Fressnapf increased its 2010 sales by 7.6% over the previous year, to €1.28 billion (US$1.75 billion) in 11 countries, according to the company.
In Germany, the company reported sales of €874.7 million (US$1,198 million) equivalent to an increase of 5.2% compared with the previous year. In the other 10 countries in which its products are sold, Fressnapf reported sales of €403.4 million (US$552.3 million) for fiscal 2010, a sales growth of 13.3% compared with the previous year.
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By Lindsay Beaton
Packaging continues to be a primary way for pet food companies to speak to their customers.
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By Lindsay Beaton
Pet treat trends are largely following pet food trends as pet parents look to bond with their animals.