Fressnapf reports 7.6% sales increase in pet products for 2010

Fressnapf increased its 2010 sales by 7.6% over the previous year, to €1.28 billion (US$1.75 billion) in 11 countries, according to the company. In Germany, the company reported sales of €874.7 million (US$1,198 million) equivalent to an increase of 5.2% compared with the previous year.

February 22, 2011

Fressnapf increased its 2010 sales by 7.6% over the previous year, to â‚¬1.28 billion (US$1.75 billion) in 11 countries, according to the company.

In Germany, the company reported sales of â‚¬874.7 million (US$1,198 million) equivalent to an increase of 5.2% compared with the previous year. In the other 10 countries in which its products are sold, Fressnapf reported sales of â‚¬403.4 million (US$552.3 million) for fiscal 2010, a sales growth of 13.3% compared with the previous year.

I can’t call this article a “mythbuster. That’s a copyrighted term. However, as a journalist, I can legally refer to the Discovery program and as an U.S. citizen I can make parody images of its hosts. Thank you, First Amendment!

Pet food fillers: Mythical marketing monsters or real pet threat?

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Pet food fillers: Mythical marketing monsters or real pet threat?

Bridging the gap between science and marketing may be difficult. However, helping pet owners bust the filler myth and understand the nutritional value of each ingredient could lead to more informed choices and a broader appreciation for the complexity behind pet food.

I can’t call this article a “mythbuster. That’s a copyrighted term. However, as a journalist, I can legally refer to the Discovery program and as an U.S. citizen I can make parody images of its hosts. Thank you, First Amendment!

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