Swedish petfood, pet supply chain expands in 2011

Swedish petfood and supply chain Arken Zoo is expanding by opening 15 new shops in Sweden and Norway during 2011. Two stores are already in operation in Norway, and another three are signed up. Lars Bergkvist, CEO of Arken Zoo, predicts there will be at least 10 stores in Norway by the end of the year.

August 8, 2011

Swedish petfood and supply chain Arken Zoo is expanding by opening 15 new shops in Sweden and Norway during 2011.

Two stores are already in operation in Norway, and another three are signed up. Lars Bergkvist, CEO of Arken Zoo, predicts there will be at least 10 stores in Norway by the end of the year. Arken Zoo has a total of 72 stores in operation. Arken Zoo’s sales were up 53% for the first six months of 2011 compared with 2010, the company says.

I can’t call this article a “mythbuster. That’s a copyrighted term. However, as a journalist, I can legally refer to the Discovery program and as an U.S. citizen I can make parody images of its hosts. Thank you, First Amendment!

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Bridging the gap between science and marketing may be difficult. However, helping pet owners bust the filler myth and understand the nutritional value of each ingredient could lead to more informed choices and a broader appreciation for the complexity behind pet food.

I can’t call this article a “mythbuster. That’s a copyrighted term. However, as a journalist, I can legally refer to the Discovery program and as an U.S. citizen I can make parody images of its hosts. Thank you, First Amendment!

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