Freshfetch petfood company recently built a 1,400-square-foot kitchen in Palm Springs, California, USA, to expand its line of fresh dog food meals, mydesert.com reported.
The company was founded in 2007 by entrepreneurs Jay and Mike Smith who were looking for alternative healthy petfood options for dogs. The company now employees four others at an industrial site that produces 15,000 to 20,000 petfood meals weekly, kept frozen to ship.
The company says its dog food consists of whole, unprocessed foods with unaltered proteins, natural enzymes, essential fatty acids, and US Department of Agriculture-approved fresh meat, poultry, fish and vegetables. The back of all Freshfetch packages contain US Food and Drug Administration nutrition information as well.
The dog food was tested on animals with health conditions and after proven successful in managing these conditions, it was sold to local pet specialty stores before being picked up by Whole Foods Markets.
“We had US$140,000 in sales in 2010 and hope to triple that in 2011,” said Jay Smith. “We are looking at a 3 to 4 percent market niche.”
Freshfetch meals are available online at www.freshfetchpetfoods.com, or by calling +1.877.433.8241.