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UK online petfood retailer launches 'Bottomless Bowl' ordering feature

Online UK petfood retailer PetShopBowl implemented a “Bottomless Bowl” feature on its websites, which is an automated repeat delivery system.

The "Bottomless Bowl" feature allows customers to make a one-time order with their product specifications and frequency requirements. Then, the company says regular petfood shipments are processed and delivered as ordered until canceled, without a contract.

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