UK online petfood retailer launches 'Bottomless Bowl' ordering feature
New feature allows consumer to place a one-time order and schedule repeat petfood delivery.
Online UK petfood retailer PetShopBowl implemented a “Bottomless Bowl” feature on its websites, which is an automated repeat delivery system.
The "Bottomless Bowl" feature allows customers to make a one-time order with their product specifications and frequency requirements. Then, the company says regular petfood shipments are processed and delivered as ordered until canceled, without a contract.