During the month of October, pet owners who participate in the survey will receive a rebate for Hill's Science Diet Ideal Balance petfood and will be entered for a chance to win one of four US$2,500 pet retailer gift cards.
"As a practicing veterinarian, I'm always talking to owners about proper dog nutrition," said petMD spokeswoman, Dr. Jennifer Coates, DVM. "One of the most important pieces of information I tell them is that you have to look for a food that not only contains wholesome ingredients, but also has the right balance of high quality carbohydrates, protein, minerals, vitamins, fats and oils."
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As work continues on creating a new nutrition label that focuses on simplifying information for consumers, challenges remain.
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