Halo, the petfood company co-owned by Ellen Degeneres, is teaming up with Freekibble.com for the Holiday Koast-to-Koast Kibble Drop to provide 400,000 nutritious petfood meals to homeless dogs and cats for the holidays.
Two trucks are delivering the company's petfood to more than 40 shelters and rescue centers across the US. The Koast-to-Koast tour has an interactive online map that shows where the trucks have already delivered the petfood and which stops they will be at next.
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As work continues on creating a new nutrition label that focuses on simplifying information for consumers, challenges remain.
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