Petfood manufacturer Nestle Purina is teaming up with Jenny Craig in a new online program that aims to help pet owners and their pets lose weight.
The program, "Project: Pet Slim Down," lets pet owners that sign up obtain tips for exercising with their pet, record exercise performed, track weight loss and share photos with other users.
The British Pet Health Council, an association of veterinary and medical professionals, in cooperation with Mars Petcare is offering a similar health and fitness program for pets and their owners under the name "Petsercise."
"The obesity epidemic is not limited to people," said Lisa Talamini, vice president of research and program innovation at Jenny Craig, in a statement. "Two-thirds of adults in the US are overweight or obese, and more than half of all pets in the country are also battling the bulge."
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.