A new reality TV show, Who Let the Dogs Out, recently premiered on Animal Planet channel featuring a cross-country search for America's most talented dog.
The show follows petfood manufacturer Natural Balance's Tillman, "The World's Fastest Skateboarding Bulldog," and a group of other canines as they attend casting calls across the country and travel to find the most talented dog. The show runs for 10 weeks on Animal Planet, every Saturday morning at 10 a.m. US eastern time.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.