AFB says the award, given at a March 15 awards ceremony in Rotterdam, Netherlands, recognizes its consistent dedication to customer satisfaction. Award nominations were based on satisfaction surveys conducted by Integron and companies with the highest scores were named as winners.
AFB’s 2011 survey included 124 responses from customers across the globe. AFB received an overall customer satisfaction score of 8.3 out of 10, above the industry benchmark of 7.7, the company says.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.