Petfood palatability product manufacturer AFB International was awarded the 2011 Experience Award in the Customer Experience category by research agency Integron.

AFB says the award, given at a March 15 awards ceremony in Rotterdam, Netherlands, recognizes its consistent dedication to customer satisfaction. Award nominations were based on satisfaction surveys conducted by Integron and companies with the highest scores were named as winners.

AFB’s 2011 survey included 124 responses from customers across the globe. AFB received an overall customer satisfaction score of 8.3 out of 10, above the industry benchmark of 7.7, the company says.