Wagg Foods gives away pet treats in petfood packages

Wagg Foods, a UK manufacturer of dry petfood, is giving away 250,000 packs of Wagg treats as part of a promotion to honor loyal customers. Inside a range of Wagg Adult Complete dog food and Wagg Worker packages is a free sample of Wagg Meaty Treats.

April 4, 2012

Wagg Foods, a UK manufacturer of dry petfood, is giving away 250,000 packs of Wagg treats as part of a promotion to honor loyal customers.

Inside a range of Wagg Adult Complete dog food and Wagg Worker packages is a free sample of Wagg Meaty Treats. The promotion, worth Â£250,000 (US$368,938.82) is taking place instead of the company cutting prices, a report says.

Royal Canin Fresh Health Nutrition

Fresh Health Nutrition

MYGroup enters joint venture with Beta Bugs to secure supply of BSF eggs

Insect-based Cat and Dog Food

MYGroup enters joint venture with Beta Bugs to secure supply of BSF eggs

MYGroup has entered into a joint venture with insect genetics company Beta Bugs to supply eggs for its black soldier fly (BSF) bioconversion Insectology process for food waste management.

Brand Insights

Simplify Pet Food Labeling: Strategies for Navigating Global Regulations

Esko

Learn how regulatory complexity is impacting the pet food industry and how brands will meet the challenge using the right digital tools

Simplify Pet Food Labeling: Strategies for Navigating Global Regulations

Stella & Chewy's names Jay Thompson as CEO

New CEO brings experience from Chobani, PepsiCo and Generous Brands to help guide strategic expansion.

Jay Thompson has been named the new CEO at Stella & Chewy’s.

GAPFA Technical Congress concludes with board elections, 2026 event announcement

Global pet food industry leaders gathered in Bangkok to address safety standards, sustainability and regulatory collaboration.

Global Alliance of Pet Food Associations (GAPFA)

Insect-based Cat and Dog Food

Polish biotech secures funding for autonomous insect protein plant for pet food

Proteine Resources plans to commercialize functional beef alternative using mushroom waste-fed insects within the premium pet food segment.

Konrad Włodarczyk (left) and Bartłomiej Roszkowski (right)

IQI names new managing director

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Arjan van Waes assumes leadership role effective July 1, succeeding Mark Oostendorp as the specialty ingredients company expands its service offerings.

Arjan van Waes will succeed Mark Oostendorp, who is leaving IQI.

Global Commerce

Instituto Pet Brasil hosts event to support pet product exporters

Free virtual conference from July 15–18 will address the Latin American market, e-commerce and female entrepreneurship in the Arab world, and more.

Redbarn adds air-dried cat recipe to Powerfood line

New air-dried chicken formula is designed to offer high-protein, nutrient-dense option for feline diets.

Redbarn’s cat Powerfood is made with 91% real chicken and chicken organs and is gently air dried.

Pet Food Lawsuits, Litigation

Petco lawsuit focuses on pandemic pet boom and premiumization, humanization

The lawsuit alleges that the premiumization and humanization trends were not robust enough to support Petco’s growth projections after the temporary boost from pandemic conditions faltered.

Dall·e 2024 07 08 12 40 50 A Wooden Judge's Gavel Intricately Carved With Images Of Cats And Dogs The Handle And Head Of The Gavel Feature Detailed Engravings Of Various Breeds

Pet Ownership Statistics

Pet acquisition may not boost long-term well-being for all owners

The benefits they feel from pet ownership may have more to do with those individual motivations than the actual act of keeping a companion animal.

Wow of Austria, now part of Vafo, expands premium cat food line

Acquired by Vafo Group in 2024, the woman-founded premium pet food player is introducing new flavors and products for its Wow Cat brand.

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Petfood Forum News

From mentees to mentors: How three pet food veterans are paying it forward

Three women in pet food share hard-won insights on building the next generation of leaders through strategic mentorship.

The Women in Petfood Leadership group gathered during Petfood Forum 2025 in Kansas City this spring for a networking reception on the show floor.

Pet Food Market

How a Chilean pet food startup is disrupting market giants

Tributo Natural proves emerging brands can compete with industry leaders by focusing on transparency, sustainability and emotional connection over volume and price.

Tributo illustrates how a local company can navigate a market traditionally led by big brands through a clear focus on ingredient transparency, environmental responsibility and emotional connection with pet owners.

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