Wagg Foods, a UK manufacturer of dry petfood, is giving away 250,000 packs of Wagg treats as part of a promotion to honor loyal customers.

Inside a range of Wagg Adult Complete dog food and Wagg Worker packages is a free sample of Wagg Meaty Treats. The promotion, worth £250,000 (US$368,938.82) is taking place instead of the company cutting prices, a report says.