Pet Food News Pet Food Packaging

Bravo! implements raw petfood diet packaging changes

Bravo!, a manufacturer of frozen-fresh raw diets, is implementing packaging changes for three of its petfood product lines.

As part of the change, the company will be vacuum-sealing individual burgers in all of its Bravo! Blends and Bravo! Balance burger formats. The new "EZ-Peel" packages replace the existing "loose-fit" plastic overwrap.

There will be a slight color variation on the inside of the film as a result of oxygen removal from the pouch. Once opened, and the product begins to defrost, the burger will look redder than products in the older-style packages.

Additionally, all Bravo! Chews products have been converted to new shelf-shipper display boxes. Previously, the products were shipped in an outer carton with an inner sleeve and inner display box.

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