Entelos, a provider of in silico modeling and simulation products and consulting services, signed an agreement with Mars Petcare to model optimized nutritional formulations and reduce the need for traditional nutritional studies with companion animals.
“Pet nutrition is receiving increasing scientific attention. Entelos has completed numerous projects modeling other species to refine scientific trials in animals and man. It makes sense that we move into pet care and nutrition,” said Entelos CEO, Shawn O’Connor.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.