Entelos, a provider of in silico modeling and simulation products and consulting services, signed an agreement with Mars Petcare to model optimized nutritional formulations and reduce the need for traditional nutritional studies with companion animals.
“Pet nutrition is receiving increasing scientific attention. Entelos has completed numerous projects modeling other species to refine scientific trials in animals and man. It makes sense that we move into pet care and nutrition,” said Entelos CEO, Shawn O’Connor.
While cat trends continue, the pandemic has added to overall slow-growth treatment of the cat food market.
Premiumization and humanization, as well as automation, fueled continued operation growth in spite of the COVID-19 pandemic.