Pets Add Life shares viral video: 'Pet Interviews: Guinea Pig'

Pets Add Life, a nonprofit campaign founded by the American Pet Products Association, is sharing its new viral video, "Pet Interviews: Guinea Pig." The video has reached thousands of views since its debut in May and is the first in a series of five debuting this summer to help spread the campaign's primary mission to promote the joys and benefits of multiple pet ownership.

June 15, 2012

Pets Add Life, a nonprofit campaign founded by the American Pet Products Association, is sharing its new viral video, "Pet Interviews: Guinea Pig."

The video has reached thousands of views since its debut in May and is the first in a series of five debuting this summer to help spread the campaign's primary mission to promote the joys and benefits of multiple pet ownership.

“Pet Interviews: Guinea Pig” is produced by the creator of the popular "Ultimate Dog Tease" YouTube hit, Andrew Grantham, whose videos were named number two on YouTube’s Top 10 videos of 2011.

Royal Canin Fresh Health Nutrition

Fresh Health Nutrition

MYGroup enters joint venture with Beta Bugs to secure supply of BSF eggs

Insect-based Cat and Dog Food

MYGroup enters joint venture with Beta Bugs to secure supply of BSF eggs

MYGroup has entered into a joint venture with insect genetics company Beta Bugs to supply eggs for its black soldier fly (BSF) bioconversion Insectology process for food waste management.

Brand Insights

Pet Food Manufacturer Thinks Outside the Box with EDL’s Double Tight Wrap Machine

EDL, as Massman Company

EDL Double Tight Wrap shrink wrapping machines use two perpendicular bands of LDPE film to tightly unitize and totally enclose a product or collation.

Pet Food Manufacturer Thinks Outside the Box with EDL’s Double Tight Wrap Machine

Stella & Chewy's names Jay Thompson as CEO

New CEO brings experience from Chobani, PepsiCo and Generous Brands to help guide strategic expansion.

Jay Thompson has been named the new CEO at Stella & Chewy’s.

GAPFA Technical Congress concludes with board elections, 2026 event announcement

Global pet food industry leaders gathered in Bangkok to address safety standards, sustainability and regulatory collaboration.

Global Alliance of Pet Food Associations (GAPFA)

Insect-based Cat and Dog Food

Polish biotech secures funding for autonomous insect protein plant for pet food

Proteine Resources plans to commercialize functional beef alternative using mushroom waste-fed insects within the premium pet food segment.

Konrad Włodarczyk (left) and Bartłomiej Roszkowski (right)

IQI names new managing director

IQI Trusted Petfood Ingredients

Arjan van Waes assumes leadership role effective July 1, succeeding Mark Oostendorp as the specialty ingredients company expands its service offerings.

Arjan van Waes will succeed Mark Oostendorp, who is leaving IQI.

Global Commerce

Instituto Pet Brasil hosts event to support pet product exporters

Free virtual conference from July 15–18 will address the Latin American market, e-commerce and female entrepreneurship in the Arab world, and more.

Redbarn adds air-dried cat recipe to Powerfood line

New air-dried chicken formula is designed to offer high-protein, nutrient-dense option for feline diets.

Redbarn’s cat Powerfood is made with 91% real chicken and chicken organs and is gently air dried.

Pet Food Lawsuits, Litigation

Petco lawsuit focuses on pandemic pet boom and premiumization, humanization

The lawsuit alleges that the premiumization and humanization trends were not robust enough to support Petco’s growth projections after the temporary boost from pandemic conditions faltered.

Dall·e 2024 07 08 12 40 50 A Wooden Judge's Gavel Intricately Carved With Images Of Cats And Dogs The Handle And Head Of The Gavel Feature Detailed Engravings Of Various Breeds

Pet Ownership Statistics

Pet acquisition may not boost long-term well-being for all owners

The benefits they feel from pet ownership may have more to do with those individual motivations than the actual act of keeping a companion animal.

Wow of Austria, now part of Vafo, expands premium cat food line

Acquired by Vafo Group in 2024, the woman-founded premium pet food player is introducing new flavors and products for its Wow Cat brand.

Wow Cat New Cat Food Flavors

Petfood Forum News

From mentees to mentors: How three pet food veterans are paying it forward

Three women in pet food share hard-won insights on building the next generation of leaders through strategic mentorship.

The Women in Petfood Leadership group gathered during Petfood Forum 2025 in Kansas City this spring for a networking reception on the show floor.

Pet Food Market

How a Chilean pet food startup is disrupting market giants

Tributo Natural proves emerging brands can compete with industry leaders by focusing on transparency, sustainability and emotional connection over volume and price.

Tributo illustrates how a local company can navigate a market traditionally led by big brands through a clear focus on ingredient transparency, environmental responsibility and emotional connection with pet owners.

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