The video has reached thousands of views since its debut in May and is the first in a series of five debuting this summer to help spread the campaign's primary mission to promote the joys and benefits of multiple pet ownership.
“Pet Interviews: Guinea Pig” is produced by the creator of the popular "Ultimate Dog Tease" YouTube hit, Andrew Grantham, whose videos were named number two on YouTube’s Top 10 videos of 2011.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.