Nielsen will host a webinar at 12 p.m. ET on July 31 for industry professionals, entitled, "Breakthrough Innovation: Creating - and Sustaining - a Leader."

In this free webinar, Nielsen experts will discuss new product innovation, sharing the results of its Breakthrough Innovation Report, a study of more than 11,000 new product introductions over a three-year period. Experts will also discuss the report's research on the characteristics of successful Breakthrough Innovation Leaders, evaluating their success factors and measuring sales performance over a two-year period. Areas of inquiry include:

  • What four key principles do Breakthrough Innovation leaders employ?
  • How do Breakthrough Innovation leaders turn demand insights into successful new products?
  • How can the 'Factors for Success' model be used for increasing the probability of in-market success?
  • How do 'marathon' and 'sprinter' products differ in market activation?

Speakers include: Chris Casey, senior vice president, Consumer Strategy and Global Innovation Practice Leader, Nielsen, and Vicki Gardner, senior vice president, Product Innovation, North America, Nielsen.