Nielsen will host a webinar at 12 p.m. ET on July 31 for industry professionals, entitled, "Breakthrough Innovation: Creating - and Sustaining - a Leader."
In this free webinar, Nielsen experts will discuss new product innovation, sharing the results of its Breakthrough Innovation Report, a study of more than 11,000 new product introductions over a three-year period. Experts will also discuss the report's research on the characteristics of successful Breakthrough Innovation Leaders, evaluating their success factors and measuring sales performance over a two-year period. Areas of inquiry include:
Speakers include: Chris Casey, senior vice president, Consumer Strategy and Global Innovation Practice Leader, Nielsen, and Vicki Gardner, senior vice president, Product Innovation, North America, Nielsen.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.