Pet Food News / Pet Food Market Trends
on July 26, 2012

Nielsen to host new product webinar on July 31

Free webinar for industry professionals will focus on successful new product development

Nielsen will host a webinar at 12 p.m. ET on July 31 for industry professionals, entitled, "Breakthrough Innovation: Creating - and Sustaining - a Leader."

In this free webinar, Nielsen experts will discuss new product innovation, sharing the results of its Breakthrough Innovation Report, a study of more than 11,000 new product introductions over a three-year period. Experts will also discuss the report's research on the characteristics of successful Breakthrough Innovation Leaders, evaluating their success factors and measuring sales performance over a two-year period. Areas of inquiry include:

  • What four key principles do Breakthrough Innovation leaders employ?
  • How do Breakthrough Innovation leaders turn demand insights into successful new products?
  • How can the 'Factors for Success' model be used for increasing the probability of in-market success?
  • How do 'marathon' and 'sprinter' products differ in market activation?

Speakers include: Chris Casey, senior vice president, Consumer Strategy and Global Innovation Practice Leader, Nielsen, and Vicki Gardner, senior vice president, Product Innovation, North America, Nielsen.

Comments powered by Disqus