Nestle Purina is debuting a new Be Happy line of dog and cat foods inspired by the happiness pets share with their owners.
Be Happy petfood formulas are designed to support strong bones and teeth, healthy vision and a healthy skin and coat. Be Happy is available in two varieties for cats: Deep Sea Duos Crunchies with Ocean Fish and Salmon Flavors, as well as Poultry Pair-adise Crunchies with Chicken and Turkey Flavors. Be Happy is also available in two varieties for dogs: Beef Flavor and Chicken Flavor.
With the launch of the new petfood, the brand is also reaching out through social media channels such as Facebook and Pinterest. On the Be Happy Facebook page, fans can create e-cards, customize their own t-shirts and upload photos from the Be Happy mobile photo app, available in iTunes and Google Play. The brand's Pinterest site includes a board for "Happiness Art," which features craft projects inspired by the brand's philosophy.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
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