According to a report from Euromonitor International, the pet care market in India is estimated to reach Rs800 crore (US$144.8 million) by 2015 from Rs368 crore (US$66.6 million) in 2011, as pet ownership rises and fuels greater demand for pet care products.
Industry players estimate that average spending on pets is crossing more than Rs10,000 (US$180.74) per month, which includes daily hygiene care, petfood, vaccination and other services. As consumers in India gain a better understanding of their pets' needs, the report expects consumers may trade up to premium or specialized products. Pet owners in India will likely spend even more on services such as pet sitting, pet parties and spas as pets become more important in the country.
By Greg Aldrich, Ph.D.
The options for plant-based proteins in pet food are expanding all the time.
By Debbie Phillips-Donaldson
Despite the pandemic and economic turmoil, pet food saw healthy sales increases in 2020, as did market leaders.