With help from a Â£500,000 (US$801,104) through the Economic Growth Fund, the petfood company will install a new petfood production line to expand into the growing market for premium petfood in convenience packaging. The new range of premium dry petfoods will launch in 2013.
“Funding support helped to bring it to fruition and was vital to enable us to go ahead with this investment," said Richard Davies, Cambrian Pet Food director. “We operate in an increasingly competitive international market and as a small company we have to remain nimble and react to customer demands and trends."
By Lindsay Beaton
As work continues on creating a new nutrition label that focuses on simplifying information for consumers, challenges remain.
By Tang Yu