This package offers 12, 5.5-ounce cans in three different proteins: Chicken Formula, Duck Formula and Salmon Formula. The company says the formulas include 95 percent pure animal protein and 5 percent fruits and vegetables, formulated for all life stages and breeds of cats.
“Instinct Cans variety packs provide a simple solution for cat owners who want variety without having to juggle lots of cans during their shopping experience,” said Melissa Werges, Instinct Cat brand manager. “We wanted to offer a pre-packaged option that’s easy to pick up and carry, that also provides variety and a true value to the pet parent.”
The new variety pack of cat food will be available at pet specialty retailers in the US and Canada in December.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.