This package offers 12, 5.5-ounce cans in three different proteins: Chicken Formula, Duck Formula and Salmon Formula. The company says the formulas include 95 percent pure animal protein and 5 percent fruits and vegetables, formulated for all life stages and breeds of cats.
“Instinct Cans variety packs provide a simple solution for cat owners who want variety without having to juggle lots of cans during their shopping experience,” said Melissa Werges, Instinct Cat brand manager. “We wanted to offer a pre-packaged option that’s easy to pick up and carry, that also provides variety and a true value to the pet parent.”
The new variety pack of cat food will be available at pet specialty retailers in the US and Canada in December.
While cat trends continue, the pandemic has added to overall slow-growth treatment of the cat food market.
Premiumization and humanization, as well as automation, fueled continued operation growth in spite of the COVID-19 pandemic.